Sandra worked at the ecommerce fashion brand asos for 12 years, covering various roles across Commercial Finance and Data & Analytics. She led a multi-disciplinary Insight & Analytics team for over four years, shaping strategic decisions across the leadership team and leveraging asos’ vast data landscape. Her team included researchers, analysts and data scientists partnering with Commercial, Customer and Tech teams to drive a data led approach to how the business operated.

She also led asos’ data culture programme, designed to embed data skills across the organisation. Together with a cross-functional team, Sandra launched the Data Fluency programme and shaped the data curriculum for asos. This combined data skills, data governance and technical enablement to truly democratise the use of data outside of core data teams.