Launched in July 2020 by brand and marketing specialist, Daniel Peters, Minority Report Group exists to create inclusive workplace culture for diverse voices, by advancing the conversation around equity and inclusion to a point of measurable change.

The organisation connects with a broad reach of clients including HUGO BOSS, ASOS, Gymshark and Tapestry, working with each team to deliver DE&I strategies which are unique to their business needs and objectives around the topic.

His business is also anchored by their work in the fashion industry and creative sector, as the (Fashion) Minority Report, which is a career and learning development resource to support underrepresented talent in the field.

Peters, a Peckham native, is a board trustee for the charity Relate, and also sits as an industry advisor for the Fashion Retail Academy and Manchester Fashion Institute, helping to bring about systemic change relating to inclusion and diversity in higher education.

He previously sat on the Diversity and Inclusion Steering Committee at the British Fashion Council, which led to the collaborative launch of the British fashion industry DEI Census report in 2024 alongside the BFC and The Outsiders Perspective.

In 2023, Daniel was named as a Champion of Change by Vogue Business as part of their 100 global Innovators list for his work shaking up fashion, beauty and luxury.