Simone is technology, digital and business development director at COS, responsible for setting and driving the digital and eCommerce strategy for the brand globally. After completing degrees in International Business & Advertising, Simone spent her early career in PR & Marketing, before moving into eCommerce. She has led and implemented eCommerce growth strategies for a number of premium fashion brands across her 20+ year career – always with a customer first approach and grounded in right sized technology solutions and strategies that deliver value. Over the past two years, Simone has joined COS to lead a large-scale digital transformation to modernise the tech stack and ready COS for the next phase of growth.