A highly experienced strategic leader with an Innovative and entrepreneurial approach, over twenty years’ experience in Ecommerce and bricks and mortar. Currently at Crew Clothing as the Group Digital Director leading the teams through innovation and technological change with Customer and Profit at the core of their transformation strategy.  Focuses on blending art and science with data, which has been honed over various roles including Head of Ecomm and Customer Growth at New Look, Digital Director at both Jigsaw and Mint Velvet, Customer Director at Arcadia and Head of Merchandising and Visual Merchandising at Farfetch.