Building next-level IRL experiences: cultivating communities for a brand that ‘lasts longer than us’


In conversation (Mainstage plenary: Broadgate)

At a time when a number of brands are stepping back from physical stores, Gymshark is yet again breaking the mold. As the brand prepares to open its iconic, experientially-focused flagship, we discuss the value of bringing together your community and the long-term power of IRL experiences in building consumer relationships and brand affinity.

global IRL director