Is this virtual insanity? Making sense of alternate realities, NFTs and gamification in the real world


Panel discussion (Mainstage plenary: Broadgate)

With some luxury brands starting to venture down the metaverse route, is it feasible for mainstream fashion to also invest in? From virtual influencers to NFTs, we explore those dipping their toe in the water:
- Exploring where fashion brands begin in this journey: exploring a test and learn approach
- Why enter the metaverse? Understanding Gen Z insights into the lure of a virtual reality
- Gamification as a mainstream phenomenon - is it here to stay? How do you gamify a fashion brand?
- Is this the end of ownership? Exploring what the fashion retail model of the future could look like - from NFTs and virtual fashion through to IRL resale and rental

senior director product innovation