TikTok made me buy it: mastering the platform shaping the future of fashion


Panel discussion (Mainstage plenary: Broadgate)

We dive into TikTok’s enduring allure for fashion brands aiming to tap into Gen Z culture, values, lifestyle and purpose in a disruptive, fun, and creative way. Join us to discuss its power of relevance, explore livestream shopping and crossover collabs, unpick the platform’s power to take a brand viral, and debate social commerce as a threat to slow fashion vs. a potential ally.

Just Hype
global brand creative director
digital content creator
head of content and innovation