Bav Samani
Bav Samani
Just Hype

A disruptor from the start, Bav founded Just Hype at the age of just 17 with co-founder Liam Green on the back of winning a t-shirt competition with their design of a defaced Albert Einstein sporting piercings and ear stretchers. Ten years on, Just Hype is a leading international streetwear fashion brand, selling primarily through its own ecommerce channel as well as through partner programmes with the likes of Zalando and Next. They pioneered capsule collections with global brands including Disney, Coca-Cola and Hasbro to great success, creating brand awareness and engagement with their target audience, with Warner Bros recently awarding them Best Marketing Activation 2021 for their Space Jam x HYPE collaboration. This has been amplified with their early adoption of social media, including TikTok, where they were one of the first companies in the UK to trial in-app purchases. Most recently they featured in the Metaverse Fashion Week designing a collection worn by Grimes’ avatar in the closing performance.

My Sessions
TikTok made me buy it: mastering the platform shaping the future of fashion
Panel discussion (Mainstage plenary: Broadgate)