In her talk, Phoebe Gormley, founder of Maeve (formerly Fit Collective), explores how AI is enabling fashion teams to make faster, smarter decisions across the product lifecycle. Acting as a co-pilot, Maeve turns fragmented data across sales, returns, reviews and PLM into clear, actionable insight - from automated SKU-level updates to more informed production and trading decisions. The result is fewer returns, stronger full-price sell-through and improved product accuracy from the outset, highlighting how the real opportunity lies not in selling more but in making better decisions.

Hosted by: Jade Burke Digital editor, Drapers