Ian Smith Director of eCommerce and Marketing Ian is a senior eCommerce and Marketing leader with 20+ years of experience driving global growth in fashion retail. His expertise spans the full digital spectrum—from online trading and performance marketing to CRM, loyalty, and advanced data analytics. Whether scaling pure-play startups or navigating complex multi-channel models, Ian balances a highly commercial, data-led strategy with a passion for creative storytelling and empowering high-performing teams.